Ancient recipes and lifetimes of intuition go into formulating our recipes. We research, level up, sustainably, and ethically source so all you have to do is receive. Energy is everything and our ingredients, processes, and aura are all in alignment to bring you the highest quality skincare products that upgrade your mind, body, and spirit. All is Love.

We use only the purest, highest-quality ingredients. We source organically when available and never use fillers. We support local and small businesses as much as possible. All products are made in small batch form by one artisan (Lauren Purnell) whose priority when creating is to make sure she is in a good, energetic, and physically healthy space. This ensures that you aren’t buying anything more than you asked for and that every batch is the purest, most healing, high vibration it can be. All this ensures highly luxurious results every time.

Nourish your skin naturally. You are nature and ingredients from the Earth garner the best results. You can safely ingest all of our products. Everything you put on outside your body ends up inside your body anyway. All of our products are safe for all skin types pregnant mamas. P U R N E L L was created on the basis that the beauty industry has skewed our self-worth. By saturating the market with empty promises and poor-quality products many of us blame ourselves and feel we have problematic hair, skin, or body types but the gag is the products are the problem. Give yourself the gift of healing, beauty, and real self-love with P U R N E L L. It’s all Love.