Lauren Purnell, the mastermind behind P U R N E L L, has dedicated 11 years to perfecting the art of crafting beauty products. With a firm commitment to purity, her creations are free from fillers, toxins, artificial fragrances, GMOs, sulfates, parabens, and synthetic elements. P U R N E L L embraces the essence of nature, handcrafting each product from raw, organic herbs, butters, and oils sourced directly from the Earth.

Lauren's journey began in her grandmother's bathroom, where childhood experiments with lotions and conditioners evolved into a passion for natural remedies. In 2012, while working as an advocate counselor, she pursued certification as a holistic health coach at the Institute for Integrative Nutrition. Battling cystic adult acne silently, Lauren delved into the world of natural skincare, ultimately finding her solution in small-batch, farm-sourced products.

Driven by her transformative experience, Lauren began representing and marketing other natural skincare makers. Inspired by the diverse blends and ingredients, she ventured into crafting her products. P U R N E L L was born as friends sought their personalized treasures.

As Lauren and P U R N E L L evolved, the brand embraced the belief that energy is everything. Mindfulness infuses each batch, mirroring the love and passion akin to cooking or baking. Proudly showcasing ingredient lists on labels, P U R N E L L emphasizes deeply wholesome, transformative, and multipurpose elements sourced with care.

Every product undergoes meticulous planning, mixing, infusing, pouring, blessing, and charging. Maintaining a small inventory to ensure freshness, P U R N E L L products consistently sell out due to their compelling results. It's a testament to years of experience, research, and instinctive guidance that Lauren has cultivated to transform skin and elevate energy through P U R N E L L. An ode to Lauren’s ancestors and yours.